The Research on Psychological Type of Netizens in Internet Public Opinion's Embryonic Stage: A Case Study of Malaysia Airlines Loss of Communication

摘要

With the popularity of the Internet, the propagation velocity of events via internet is faster than via traditional media, internet public opinion has drawn people's attention. The development of internet public opinion usually takes on periodicity, which can be roughly divided into five stages-the embryonic stage, the outbreak stage, diffusion stage, transition stage and decaying stage. The keynote of this paper is the research of embryonic stage in the internet public opinion. Firstly, this paper divides the psychological type of netizens in embryonic stage into three categories and eight kinds of specific psychology. Then this paper explains the internet public opinion's development trend of Malaysia Airlines loss of communication event in its embryonic stage from a psychological point of view. Finally, this paper gets the conclusion that the reason of embryonic stage in internet public opinion is not only the sensitivity of public opinion event itself, but also the psychological type of netizens in promoting.