INTERACTIVE MONITORING SYSTEM FOR STUDYING PUBLIC OPINION, CONDUCTING MARKET AND SOCIAL RESEARCH AND SHOWING ADVERTISING MATERIALS ON ELECTRONIC DEVICES IN THE CHECKOUT AREAS OF RETAIL NETWORKS

摘要

This invention relates to the field of information and communication technology for studying public opinion. The present interactive monitoring system for studying public opinion consists of a hardware and software complex and a plurality of electronic devices. The hardware and software complex comprises a subsystem for transferring and processing data, having an automatic data exchange unit, a data protection subsystem and means for transferring data to computerized user devices. The electronic devices are in the form of tablet computers on which a monitoring program is installed, the operating algorithm of which is carried out by a control unit which comprises software tools for enabling the interaction and control of the electronic devices, and a database for storing the monitoring results.