SYSTEM of INTERACTIVE MONITORING for STUDY OF PUBLIC OPINION, OF MARKETING AND SOCIAL RESEARCH AND DEMONSTRATION of advertising materials on electronic devices in cash zone of trading networks

摘要

A system of interactive monitoring for investigation of public opinion, for marketing and social research and demonstration of promotional materials at electronic devices in the cash area of trading networks consists of hardware and software complex, a variety of electronic devices installed at the points of monitoring and connected to the hardware and software complex with Internet network . Additionally, to the software and hardware complex at least one subsystem of data transfer and processing with a unit of automatic data exchange, subsystem of data protection and data transfer to computerized user device. The electronic devices are arranged as tablet computers that are running the program for the monitoring, operation algorithm of this is performed by a control unit which is additionally included to the hardware and software complex and contains software tools intended for provision of interaction and control of electronic devices, and the database for storage of data of monitoring connected to data transfer to computerized user device means. Tablet computers are provided with a universal mounting system.