Explore and Analyse National Emotional Marketing Strategy of Apparel Industries

摘要

Faced by a lot of competition in product marketing national emotional marketing strategy is an effective marketing tool took by national apparel industries. The main line to national emotion can wake up the consumer nationalism, focusing on consumer psychology. By means of specific strategies such as administrative intervention, given culture and emotion to national apparel brands, making emotional price and services, and changing emotional environment, national emotional marketing run through clothing production, marketing and sale of the whole process of shaping the national clothing brand image, promote the rapid development of enterprises.