Deploying the User-Centered Systems Development Model to Assess IS Products used to launch Entrepreneurship Ventures

摘要

More and more people are looking to start entrepreneurship ventures. Companies have developed Information Systems (IS) tools to assist them through the steps of starting or building a business. Products like GoVenture, BizCafe, Industry Masters and the DIY Toolkit are a few examples of IS products that exist. This research study investigated eight IS-based products to assess whether these products met the UserCentered Systems Development (UCSD) requirements of iterative product design. The research generated a list of IS products, a list of product features, and a quick-reference tool to be used by those launching or growing a business. Differentiations found in each product; addressed single vs. multiple business options, end-user decision making, task interdependence, and criteria-based constraints. A discovery was that simulations or demonstrations (demos) are not as robust in providing 'real' or 'actual' examples in order to build consumer confidence. However, the process garnered helpful information for budding entrepreneurs.