Web Experience and Growth

摘要

Our findings indicate that web experience is a strong indicator of intention to recommend a website to colleagues for internal facing websites in a company. Paying attention to layout of a webpage can significantly improve disorientation and engagement, which in turn can strongly impact user experience of the website. The results also suggest that engagement may not be as important as disorientation in improving user experience of internal company websites. These results provide a basic step toward developing a theoretical model that not only can assess the improvements in web design but also can link design improvements to ROI. This in turn, can serve as an invaluable practical tool to plan development efforts in a company.