Research on the Inheritance of Beijing's Ancient Capital Cultural from the Perspective of Nighttime Economy: A Case Study of Qianmen and Dashilan

摘要

Qianmen and Dashilan was the most important business center in Beijing during the Ming and Qing Dynasties, and it embodies the essence of Beijing's ancient capital culture. With the development of nighttime economy, Qianmen and Dashilan will become the only nighttime economic landmark in the Old City of Beijing. In order to inherit Beijing's ancient capital culture more effectively in the development of nighttime economy, this paper used field visit, consumer interview, questionnaire survey, and expert interview in the study. It focused on the nighttime cultural consumption wishes and demands of young consumers aged 18-45, and summarized the problems in the inheritance of ancient capital culture. Based on the problems, the paper put forward suggestions on how to develop nighttime consumption and inherit Beijing's ancient capital culture from five aspects: enriching nighttime economic formats, building cultural IP, strengthening publicity, improving public service and strengthening government supervision.