Consumer's Shopping Experience in Shopee

摘要

At present, consumers have many alternative ways for shopping. E-commerce and market places growth fast. The growth of E-commerce and marketplace, has force the company to survive with this competition. The ease of getting information on the internet makes the consumer easy to move to other brands. The aims of this research is to determine consumer habits for shopping online in Shopee, one of market place in South Sumatera in order to design an effective marketing strategy. This research analyzed by using data that taken from 177 respondents. Questionnaire are distributed to people that is using the application of Shopee. Data analyzed by using Cross Tabulation in SPSS. Result of this research describes the consumer experience and habits when shopping in marketplace based on their domicile and occupation.