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Cooperation Strategy of Retailer Drop-Shipping in Dual-Channel Supply Chain under Non-Cooperative Game

机译:非合作比赛下双通道供应链零售商销售的合作战略

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Focusing on dual-channel supply chain involving both traditional channel and e-commerce channel,this paper analyses the supply chain decision in retailer drop shipping and manufacturer drop shipping,explores the conditions for the manufacturer and the retailer to select retailer drop shipping,and identifies their cooperative strategies in retailer drop shipping.The results show that the cooperative interval of drop shipping commission will expand with the increase in the market share of e-commerce channel,and vice versa.However,the expansion or shrink of the market capacity does not necessarily lead to increase or decrease in the drop shipping commission.
机译:专注于涉及传统渠道和电子商务频道的双通道供应链,本文分析了零售商的供应链决策拖放运输和制造商拖累运输,探讨制造商和零售商选择零售商拖累运输的条件,并识别 零售商的合作策略下降。结果表明,下拉船舶委员会的合作区间将随着电子商务渠道的市场份额的增加而扩大,反之亦然。无论,市场容量的扩张或缩小都没有 必须导致下降送货委员会的增加或减少。

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