Implementation Legislative Election Campaign Taufiqulhadi

摘要

Thank you for the second time running for the legislative candidate for the Republic of Indonesia 2019-2023 period with a different electoral area, namely the Bogor Regency, because it is necessary to improve the political communication strategy. The purpose of this study is to explain the political communication strategy of political communication in the implementation of the Taufiqulhadi campaign. The concepts used in this study are political parties, strategies, political communication strategies and campaigns and legislatures. The key informant in this study was T. Taufiqulhadi, while the informant was the head of the T. Taufiqulhadi volunteer team as the informant, who was involved 2 people who were directly involved in planning the communication strategy in the legislative campaign campaign. Data collection is done through gathering participation, in-depth interviews, literature and organizing data from web pages to facilitate researchers in the process of obtaining information and data. Data analysis techniques are carried out through the stages of data reduction, data presentation, and conclusion completion or verification. The results showed the communication strategy in the implementation of the T Taufiqulahadi legislative election campaign to win the legislative elections for members of the Republic of Indonesia House of Representatives was effective. but the party votes that support the small Democratic National political party then T Taufiqulhadi was not elected as a member of the Republic of Indonesia DPR 2019-2023 period, The findings in this study are the style of communication.