Educating and Encouraging Inno-Creative Industry: Implications for Marketing Strategy

摘要

This study argues for Public Entrepreneurship in terms of reducting unemployment rate in Pandeglang Regency, Banten. Entrepreneur Partnership Capacity Building Programs taking in to account goverment, business and public can be inline with a modern marketing system connecting rural-urban domains. Honey bee cultivation is a way of developing and relying on nature, considering forest bees or apis dorsata used as a livelihood by the community in the border area of Ujung Kulon National Park, Sumur Districts. Departement of Environment and Forestry claimed the potential of the bee farming to empower riral society. This discourse analysis ia a mixed combination of secondary data. Qualitative approach is taken to have insights of the public agencies partnering community in the region. This study is making the case that theoretical educating and encouraging innocreative industry might. Lead to the development of community ability to design modern entrepreneur marketing strategis. The design comprise economic approaches, social approaches, and cultural approaches. This study highlights innovations of what can be produced from honey that can give more values than just direct selling and mainstrem promotion. That use of web based application could answer the challenges of the times, and could enable be farming community to benefit more than just selling the product. Unemployment rate is one of the sustainable benefit the community can have by then interconnecting to other sectors, such as tourism that can influance the economic improvement of the communitythrought the honey village.