About Some Aspects of Influence of Social Networks on Efficiency of Functioning of Hotel Service of Russia

摘要

The authors' research is devoted to the influence of social networks on the efficiency of hotel business development in Russia on the example of the largest resort city of the country - Sochi, their impact on customer relations is noted. On the example of popular hotels in Sochi calculated key indicators of the activity of some social networks. It is shown that the considered hotels are client-oriented and they carry out appropriate work to ensure a high level of service; as a result of the analysis, insufficient use of tools of social networks is noted. The study revealed that the efficiency of interaction between hotel operators and customers in social networks to achieve the desired results of consumer behavior when choosing a hotel service remains at a low level.