Research on Design Strategy of Handmade Paper Products under the Concept of Cultural Consumption

摘要

Handmade paper products are the carrier of disseminating folk culture. This article puts the design of handmade paper products under the context of cultural consumption concept, integrates modern design ideas, deeply analyzes market demand, and explores new ideas of product design. In the trend of cultural consumption, designers must dig deeply into the artistic characteristics of handmade paper, so that their products can be recognized by the society, establish cultural brands and integrate into the cultural life of the public. The design of handmade paper products needs emotional experience to get people's cultural resonance, and needs to guide people to better understand the cultural spirit behind handmade paper, so as to better inherit and develop traditional culture.