A campus location based service case for mobile virtual network operators

摘要

With the large-scale commercial process of 4G networks in China, the volume and the variety of mobile web data in the telecommunication networks grow exponentially. In order to meet the demand of higher data rates and better customer experience, the traditional telecom operators and new small telecom operators (mobile virtual network operators) are pursuing advanced information, communication technology and services to improve enterprise efficiency. Adverse competition positions force small mobile virtual network operators (MVNO) to explore various digital operation modes and services. For the combination of telecommunication operating and large data analysis, this work focuses on a campus service case. This combination should benefit virtual operating of MVNO with providing a variety of characteristic services, such as user data clustering, location based services and intelligent recommendations of packages. The case was demonstrated in an experimental scheme and it showed a special location based service on data analytics.