A Novel Method for the Evaluation of Fashion Product Design based on Neuro analysis

摘要

It is difficult to qualitatively analyze the design effect of the product. This paper will be applying the mathematical fundamentals of the fuzzy theory to create a novel evaluation model. The neuro attributes are used to quantify the factors of affecting the product appearance and the evaluation indicators. This paper will use EEG Emotive and Tobii mobile eye tracking to monitor and acquire subject's brain activity and eye gaze to quantify evaluation factors. This method can scientifically evaluate the uniqueness of product appearance design quality, and provide objective reference for improving product design.