Research on the Development of Urban Tourism Resources Based on Text Mining - Taking Chengdu as an Example

摘要

In order to promote the development of Chengdu tourism resources, this paper based on text mining, using content analysis method to conduct qualitative research on the network evaluation text of Chengdu tourism. The ROST CM6 software is used to perform high-frequency word analysis, semantic network analysis and sentiment analysis on the text, and the visitors' perception of Chengdu's tourist destination is obtained. Combined with the characteristics of tourism resources in Chengdu, the paper puts forward some suggestions for improving the development of tourism resources to promote the full utilization of tourism resources in Chengdu.