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Internationalization Strategies for Tourism in Portugal

机译:葡萄牙旅游的国际化战略

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Tourism is one of the activities of great relevance on a global scale; with an increasing and fierce competition, needing to attract national and international tourists to maintain its distinctive position. Being considered as the Portuguese economy's booster, and as a strong strategic activity for the future development of the country it is required to verify if: the agglomeration of tourism companies, the continuous investment on the qualification of human resources and the inherited and complementary resources influence the decision of the internationalization of the Portuguese hotels. The multivariate linear regression (MLR) analysis carried out for the Portuguese context, using a database of 2015, concludes that the agglomeration is statistically significant, whereas only some endogenous and knowledge resources are statistically significant for the internationalization of the sector.
机译:旅游业是全球规模巨大相关的活动之一;随着竞争的增加,需要吸引国家和国际游客以保持其独特的地位。被视为葡萄牙经济的助推器,作为国家未来发展的强大战略活动,需要核实:旅游公司的集聚,不断投入人力资源资格和继承和互补资源影响葡萄牙酒店国际化的决定。使用2015年的数据库对葡萄牙语背景进行的多变量线性回归(MLR)分析得出结论,即集聚是有统计学意义的,而只有一些内源性和知识资源对于该部门的国际化统计而言是统计学意义。

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