Emoticon is the visualization symbols as the representation of emotion and usage in social media cell-phone for communication. This article aims to develop the new design of traffic signs by modification emoticon symbol. The traffic signs symbolizing the distracted driver behavior because it is influenced of alcohol, because influenced of reading or text to operate the cell-phone, and distract driver because too much talking, discussing or debate with the other passenger. There are 140 participants explored their capability to understand, notice and memorize the traffic signs, as well as relate those signs to their own driving experiences. The drivers commonly state that emoticon traffic signs are quite easy and enough to understand for the comprehension, quite easy and enough to attract attention for the conspicuity and quite easy and enough to remember for the learnability and the relevance conditions represented that designs are never or sometimes experienced by the drivers. So the emoticon symbols proper to be applied for the traffic signs and it can be understood broadly, mainly by those who are illiterate or problematic in linguistic.
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