Will Country Animosity Perceptions Affect the Consumption of Popular Culture Products from China? The Case of Taiwan

摘要

Research Question 1: What are Taiwanese'country animosity towards China? Research Question 2: How will the levels and types of country animosity affect Taiwanese consumption of Chinese television dramas? Research Hypothesis 1: Economic animosity negatively predicts Taiwanese viewers'judgement of Chinese television dramas.Research Hypothesis 2: Historical animosity negatively predicts Taiwanese viewers'judgement of Chinese television dramas.Research Hypothesis 3: Contemporary animosity negatively predicts Taiwanese viewers'judgement of Chinese television dramas.Research Hypothesis 4: Taiwanese viewers'judgement of Chinese television dramas positively predicts their intention to watch.Research Hypothesis 5: Economic animosity negatively predicts Taiwanese viewers'intention to watch Chinese television dramas.