Artificial Intelligence, Flow Experience, and Users' Attitudes and Behavior

摘要

RQ1: How does artificial intelligence personality shape flow experience, and, subsequently, influence users' attitudes and behaviors including user satisfaction, users' willingness to use artificial intelligence, brand trust, and brand loyalty? RQ2: How does users' trust to artificial intelligence and two-way communication with artificial intelligence moderate the relationship between artificial intelligence personality and flow experience, and what are the consequences of the moderation on the outcome variables including user satisfaction, users' willingness to use artificial intelligence, brand trust, and brand loyalty?