The Interplay Between Firm Capabilities and Technological Environment How Technological Turbulence, Uncertainty, and Acceleration Moderate the Worth of Marketing, RD, and Design Capabilities

摘要

We seek to answer the following research questions: (1) does design capability impact firm performance? (2) how does it interact with marketing and R&D capabilities? and (3) how does the technological environment—technological turbulence, uncertainty, and acceleration—moderate the impact of marketing, R&D, and design capabilities on firm performance (i.e. ROA)?