Research on the Green Marketing Strategy of Enterprises in the Context of Circular Economy

摘要

Circular economy is a new development model combining economic development with resource utilization and environmental protection. With the continuous expansion of circular economy market in China, many enterprises have begun to develop the circular economy and achieved a win-win situation in terms of environmental and economic benefits. Under the circular economy model, green marketing has become a new marketing concept and marketing method as well as a marketing strategy for Chinese enterprises. China should attach importance to the concept of green marketing and continuously implement marketing strategies. In order to jointly achieve the goal of sustainable development in China, the concept of green marketing is an inevitable choice for the development of enterprises. They can formulate long-term green marketing strategies and plans according to the green marketing concept, so as to create green brands and implement green services. Relevant strategies were proposed in this paper for enterprises to implement green marketing, which will help to improve their overall competitiveness.