Evaluating Product Competitiveness of the Regional Dairy Product Subcomplex (using Kirov region as an example)

摘要

The article considers the main methods used for evaluating the products competitiveness. Among the considered approaches the authors have chosen the methodology that assumes a comprehensive evaluation of the products competitiveness of the regional dairy product subcomplex using an integral index. The authors have proved that the enterprises necessity to strive for financial stability of activities requires constant study of changes in the dairy industry development, theoretical substantiation of the main factors determining the dairy products competitiveness and developing ways and means to increase it on this basis. The considered methodology has been approved on the example of the dairy product subcomplex of Kirov region. It has been found out that the most competitive product is dairy products of the PLC "Kirov Dairy Plant" in terms of relation to the products of the Kirov region enterprises, since these products have the highest integral index of competitiveness. The authors have come to the conclusion that the considered methodology can be used successfully for evaluating the products competitiveness of the dairy product subcomplex of any region.