Study on the Application of Web2.0 in Advertising Communication

摘要

The arrival of web 2.0 era, prompted the new mode of network operations and new media to be born. For example, the new mode of network operations are marketing 2.0, work 2.0, search engine and so on. The new media is blogs, mobile phone, online video, and digital and mobile television and so on. Which become the new medium of advertising carriers. The application value of web2.0 technology in advertising has been increasing concern by advertisers and businesses.