Talking about the Responsibility of Media in Guiding Public Opinion under the Network Environment

摘要

The development of Internet technology promotes the growing popularity of Internet applications. The relatively free and open network environment makes mass communication pattern changed. Wide sources of information, fast speed of transmission and the boost of the public free speech cause the public "to jump" from the traditional dissemination environment, and at an all-time high participation, giving rise to "viral" spread and "Communicator and audience in one" mode of transmission. In this case, how to guide the network public opinion, make the network media in the new environment bare right responsibility of public opinion direction, has become a current hot topic.