Comparative analysis of cultural influence of Chinese and western TV programme hosts

摘要

From 1970s, Chinese TV programmes started to be popular widely and develop rapidly. TV program hosts also became national idols. The academic circle is continuously studying and developing growth track and development law of hosts. This paper mainly analyzes and compares cultural influence of current Chinese and western TV programme hosts and propose relevant suggestions for future reference. From the reform in 1978 to present, it has been for over 30 years for Chinese socialist economic development. With economic development, spiritual cultural construction proceeds continuously. TV programme as a vital part of cultural construction has become an important communication tool of spiritual culture. The functions of hosts as the direct media of driving TV programmes and connecting with audiences directly and TV programme representatives are irrefragable. Chinese and western cultures have immeasurably vast differences since their birth. So, their cultural influences are also greatly different.