Agricultural Marketing Issues and Strategies in Western China

摘要

Agricultural products in Western China are rich and various, the quality is very good, but not all agricultural products sell very well in market, some products have encountered marketing problems. Such as slow-moving, volatile price movements, lack of awareness on brand marketing and so on. To solve these problems, we should make agricultural mode transition to modern intensive and large-scale agriculture, reduce circulation and use brand marketing strategy, so as to promote the sales of agricultural products in western.