This paper argues that we should establish a set of rules and credit management system to enforce the rigid discipline of moral rules. We also should create a fair and sound environment of market competition for supply chain enterprises. On the other hand, the self-regulatory mechanism of market players should be improved to strengthen the role of the merchant guild, industry associations and various types of market organization. This paper also points out that the ethical standards which are deemed to be the code of enterprises' conduct need to be established to accommodate the market economy. The core enterprises in an ethical management play an exemplary role. Simultaneously we should establish a code of ethics to regulate the stakeholders such as customers, suppliers, competitors and governments. The ethical decision-making process must be constructed. In addition to the economic, technical analysis in the decision-making, the supply chain enterprises should conduct an ethical analysis on correcting the misdeeds of corporate decision-making. At last, we should take measures to educate employees with moral standards in the inside of the supply chain enterprises.
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