Internationalization Strategies of French SME from the Agro-Alimentary Industry to China

摘要

This document is a preliminary article aiming to introduce this large and contemporary subject which will be the object of more advanced investigations in the following months. The sources of this article are both composed of readings and personal reflections and observations I have been able to make while I was studying abroad in China during the past year, where I noticed the high success of foreign agro-alimentary products within the country, especially in big cities. Most of the companies working in this field in France are SMEs (Small and Medium Enterprises), but only a few of them, despite the success of the agro-alimentary sector in France, are internationalizing their activities compared to other countries.