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Agent Commission and Coordinated Pricing For Online Group-Buying Channel

机译:代理委员会和在线集团购买渠道的协调定价

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摘要

Group-buying on the web is a new network selling mechanism which is developed and popular in decade. This paper constructs a online group-buying channel with sellers and agents to analyze price coordination. In Online group-buying channel, agents affect the sellers' group-buying price by commissions, and agents can get more revenue if they formulate the commission in accordance with the price sequence formulated by the sellers. The paper analyzes the problem of "double marginalization effect" when the agent and seller non-cooperative in online group-buying channel. The paper also analyzes the cooperative mechanism when cooperation cost is less than the channels total revenue increment.
机译:网络上的集团购买是一项新的网络销售机制,在十年内开发和流行。本文构建了一个与卖家和代理商的在线集团购买渠道,以分析价格协调。在在线集团购买渠道中,代理商会影响卖方的群组购买价格通过佣金,如果他们按照卖方制定的价格序列制定委员会,代理商可以获得更多的收入。本文分析了在线集团购买渠道中代理人和卖方的“双边缘化效应”问题。本文还分析了合作机制,合作成本低于渠道总收入增量。

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