The SWOT Analysis to the Development of Golf Tourism in Yunnan Province

摘要

Golf tourism is a business tourism and leisure project which combines the golf event and tourism. SWOT method is a common method for system analysis. Based on SWOT method, yunnan golf tourism market is analysed and its advantages and disadvantages are found out, which will do good to the golf tourism market in yunnan on exerting advantages, converting disadvantages, grasping opportunities as well as meeting challenges. This paper puts forward the strategies and opinions of the development of golf tourism in yunnan province based on the evaluation of golf tourism in yunnan province in order to promote the development of yunnan tourism in high-end brands.