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The Impact of social networks within service teams on customer satisfaction —Results of hierarchical linear modeling analysis

机译:社交网络在服务团队中对客户满意度的影响 - 分层线性建模分析

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Concerning customer satisfaction related researches, most are focused on measurement methods and the establishment of scales. This paper, through social network-based viewpoints, analyzes the causes of customer satisfaction from the social network of team level. This study investigates 47 teams with regard to the impact of social network of team level and staff satisfaction on customer satisfaction. HLM analysis results show: A team's internal social network (or social capital), the structural or relational dimension, has a significant correlation with the customer satisfaction. It was found from a team's internal social network that the strength of the staff's relationship with its customers has a positive impact on customer satisfaction. Group factors of team indirectly impact on customers' satisfaction through individual factors of staff's.
机译:关于客户满意度相关的研究,大多数都专注于测量方法和尺度的建立。本文通过基于社交网络的观点,分析了团队级别社会网络客户满意度的原因。本研究调查了47名队伍关于社会网络对队伍和员工满意对客户满意度的影响。 HLM分析结果表明:团队的内部社交网络(或社会资本),结构或关系维度与客户满意度显着相关。它是从团队的内部社交网络中发现,员工与客户的关系的实力对客户满意度产生了积极的影响。团队的群体因素对客户对客户的满意度受到个体员工的满意。

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