Study on Design Strategy of Brand Culture in Art Education

摘要

The education for design method of brand culture takes a very important position in art education. It's a great challenge for students to understand basic attributes of a brand's trademark, its role as an important mark for an enterprise and products to distinguish from competitors and its characteristics as an important carrier of market publicity for an enterpriser, and also design for a humanistic brand. In terms of principles for brand design, this article drafts the brand's design program and conducts in-depth analysis and investigation on specific schemes, such as whole design for a brand's image, packaging design and innovative design of advertisement. Besides, it proposes the point that in teaching process the students understand the principle for an enterprise devoting to humanistic brand design and taking culture as brand communication strategy.