The Effect of Customer Satisfaction on BR Loyalty Model-An Empirical Study on China's Logistics Enterprises

摘要

Under the economic globalization trend and new domestic and international competitive environment,how to develop and upgrade the comprehensive strength and international competence,and how to promote industrialization,urbanization,informationization and internationalization,becomes the very focuses of China's logistics enterprises.Since the 1990s,the marketing paradigm of customer-orientation has replaced the product-orientation,therefore,perceived value,the variable from consumer's perception,begins to draw academic and industrial attention.However,few studies tended to analyze the relationships between perceived value,Word-of-mouth communication intention,and trust.Also,no study combined customer perceived value with the loyalty model of B&R,thus the authors make a new attempt in this regard,hoping that the conclusion will provide useful reference for business activities.