Customer satisfaction and loyalty information collection method, involves customers answering questions displayed on screens in store in return for free goods

摘要

Management information concerning customer satisfaction and customer loyalty is collected, processed and delivered using a so-called enquiry management system (EMS) in which on-line enquiries are used to collect the information, which is then statistically analysed in order to generate reports. The on-line enquiries are made displaying promotional offers on screens in the shop and using the same screens to display a list of questions for the customer to answer. The screens are connected to the internet. The customer answers the question in order to receive free or discounted goods or services. The system is divided into seven modules, namely enquiries, responses to enquiries, market research party management, user management, analysis, reporting and invoicing.