Research on E-Commerce Supply Chain Alliance Performance Evaluation Based on Importance-Performance Analysis

摘要

In the E-commerce environment,the evaluation of the supply chain alliance performance (SCAP) has its characteristics and faces new challenges.As a valid and powerful technique,Importance-Performance Analysis (IPA) has become a popular managerial tool that has been broadly used to identify the strengths and weakness in various industries recently.It is easy to be used and offers considerable value for the evaluation of SCAP.This paper mainly explores how to use IPA to evaluate five parts of SCAP in E-commerce environment,namely customer satisfaction,enterprise satisfaction,business process,economic efficiency and innovation and development ability of supply chain alliance.The interpretation of the IPA is graphically presented on a grid divided into four quadrants: Keep Up the Good Work,Concentrate Here,Low Priority and Possible Overkill.IPA technique helps the supply chain alliance locate bottlenecks and areas of inefficiency and provides a useful tool for supply chain alliance to understand and improve the SCAP.