As Kermit the Frog once famously put it, "It's not easy being green". Just ask Shell - it had a little local difficulty in Europe with its Brent Spar oil platform. BP Amoco annoyed Greenpeace just by painting all its petrol stations bright green - but there was a spin-off. Chief Executive John Browne opened up a dialogue with them, becoming the first major company boss to speak at a green conference. He also appointed a board director in charge of corporate reputation. British Energy has joined with BP Amoco and Shell to back a significant environmental initiative - an international project funded as part of the United Nations Environment Programme, looking at global warming and climate change issues.
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