Values make our life story. These stories wake us up every morning and remind us where we should go and our goal. They identify our friends and enemies, give us hope, and make us less scared along with life difficulties. Business society also has these kinds of stories. The stories that came out of the values and demands of every society. Some people are following their dreams through them so that, nowadays, the number of startups is growing up, especially in space technologies. Every day we hear more news about them, and they want to be seen. Governments are also trying to shift their policies to value creators to help them change and build a better world. However, what will happen if this beautiful desire hurts others? Where is the place of ethics and lies in these stories, and which factors cause individuals' strategic decisions and government policies to error and take us away from NewSpace? This paper discusses issues that can lead to the unbalanced development of NewSpace programs, especially in developing countries, leading them to Bad NewSpace-where value becomes counter-value. The decisions made without looking at processes and events are also essential and bold issues that consider them for development to reduce our mistakes. Therefore, we can make values to improve humans' lives on Earth. This paper focuses on the Causes of NewSpace unbalanced development in these countries. In future years, ethical values have a significant role in innovation and technology development in promoting values and strategic decisions. Innovation and development remind ethical values to us more than ever.
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