Research on the Female Image-Building in Mass Media

摘要

Mass communication is an indispensable carrier of public opinion and has a profound influence on social cognition. Women are both communicators and audience. Mass communication plays an inestimable role to promote the progress of female ideology in the process of development but at the same time mass communication also makes the female image in the process of transmission distortion of misunderstanding because it is easily affected by many factors. Based on the cultural perspective of the construction of female figure, this paper analyzes the present situation and existing problems of female figures in mass media and puts forward some suggestions.