The energy dynamic mechanism of Olympics news media in national image-building

摘要

Western news reports on Liu Xiang's hobbling out at Beijing Olympics are widely collected, classified, compared and analyzed. The collected reports are classified into four groups according to their emotional attitudes: objectively neutral, humanly caring, derogate taunt, and ill-willed hurt. Though the whole process of reporting seems concise, clear and orderly, the approaches are rather secluded. Reflected in these reports is a chaotic situation of various ideologies such as Olympism, pragmatism, symbolism, skepticism, egoism, and multiculturalism struggling for the right to speak. On the basis of the data collected, a theoretical analysis framework is established to objectively present the basic procedure and rules of western media in reporting sports events. The aim of this study is to explore the dynamic mechanism of sports media in national image-building by means of case study.