Influence of Early XXth Century Plastic Culture on Russian Design Formation

摘要

The paper deals with the analysis of the experimental research conducted by A.M. Rodchenko and Ya.G. Chernikov who became the ancestors of the Soviet design and substantiated the theory of composition, its main terminology as the basis for professional activities of a designer. It is established that a designer working with traditional or post-traditional visual communication relies on the compositional activity which is at the intersection of science and art and therefore has a dual nature. The preference of various compositional techniques and graphic means by the professional community determines the development direction of avant-garde design.