Research on the Model Construction of Intelligent Home Product Service Based on User Value

摘要

With the rapid development of market economy, enterprises acquire competitive advantage through improving customers' loyalty. It is the key factor cannot be ignored to grasp the user value accurately. We extracted the central effective user value, established the product service system quickly to satisfy the users' needs and enhance the competitiveness of enterprises. Firstly, the user journey diagram was drawn to analyze the mental activities, by which we got the value requirements, and transformed it through the positive creative design thinking. Secondly, according to the positive value factors, the 'human-object' three-dimensional ecosphere was constructed, then we built the product service model. Finally, the intelligent air-housekeeper product service system verified the validity of the model and methods, and satisfied the value demands of users. Meanwhile, the model has provided some references for other products design, and it is benefit to improve the core competitiveness of product service.