Research on the Perception of Tourism Image of Lingshan Buddha based on Online Travels

摘要

This paper takes Lingshan Buddha Scenic Area as the research object, takes the network text analysis method and grounded theory as the research method, analyses the network evaluation of the tourists for Lingshan Buddha Scenic Area, and then obtains the tourism image of Lingshan Buddha Scenic Area. Combining with the poor evaluation, the paper puts forward corresponding suggestions and measures, with a view to providing reference for the development and construction of Lingshan Buddha Scenic Area.