Research on the Relationship between Product Architecture and Pricing: Take New Oriental Education Technology Group as an Example

摘要

Product architecture is the sum of the relationships among the modules of a product, which reflects the integration and decomposition capabilities among the modules. Based on the pricing theory and profit maximization principle, this paper constructs a mathematical model of the relationship between product architecture and pricing. By studying the course system of New Oriental Education & Technology Group, it is found that the stronger the relationship among the modules in product architecture, the stronger the influence on the pricing of product architecture, which expands the new direction of the research and development of product architecture.