Management Reform of Time-honored Enterprise Based on Social Media: Taking Shanxi Time-honored Brand as an Example

摘要

In the era of social media, people's values, attitudes towards life and consumption patterns are undergoing profound changes. The rapid development of social media promotes the rapid change of information and brings impact challenges to long-standing time-honored enterprises. The problems encountered by Shanxi time-honored enterprises in the trend of the times are very representative, which are the microcosm of the development of China time-honored enterprises. By analyzing the current situation and problems of Shanxi time-honored enterprises, this paper puts forward the management countermeasures of the time-honored enterprises from the perspective of social media, hoping to provide reference for the management reform of the time-honored enterprises.