Determinant Use of Behavior Online Shopping Information System

摘要

The purpose of this study was to predict and explain construct Behavioral intentions and use of Behavior of Undiksha academic society in using the online shopping information system. Pilot observations were conducted to determine the constructs. Pickup surveys and google forms were used to collect data. 96 respondents were selected through a purposive sampling method. The results showed that the construct of Behavioral Intention is influenced by the construct of perceived usefulness, trust and subjective norms, where trust is the main determinant. Then the Use of Behavior construct is influenced by the construct of perceived ease of use, subjective norms and construct Behavioral intention where subjective norms are the main determinants. TAM constructs can predict the desires and actual usage of the Undiksha academic society in using this online shopping information system.