A Study of the Two-way Assessment System of Advertising Design Based on Occupational Demands

摘要

In order to ensure the optimization of teaching quality and enhance students' professional quality, this paper puts forward a new way of assessment system in the course of advertising design. The innovation of this system is to break the traditional single assessment method, combining TOPCARES-CDIO talent training mode with the characteristics of advertising design course, further subdivided the traditional assessment methods examination's capabilities. The system stat from eight comprehensive ability index T, O, P, C, A, R, E, S, and divided into C, D, I, O four stages to investigate the teachers' teaching and students learning effect. It has the dual function of guidance and feedback, which makes the relationship between teaching and examination more closely. After three years of teaching practice, it is proved that this is a successful and meaningful teaching reform, and it can provide reference for the construction of the assessment system of most design courses.