Research on Social E-commerce Model and Its Typical Cases in the Age of Mobile Internet

摘要

As an emerging e-commerce model, social e-commerce integrates e-commerce and social media, providing an effective solution for traditional e-commerce to reduce the cost of diversion and tap the value of online shopping inventory users. According to the different traffic generation mechanisms, this paper divides social e-commerce into four types: micro-business, Net red e-commerce, content social e-commerce and group e-commerce, then compares and analyzes the operation mechanism of related typical cases, in order to provide some useful reference and reference for the relevant enterprises committed to the development of mobile social retail e-commerce.