Creative Industry's Startup: How Can Investors Indicate Important Factors to Fund It?

摘要

Creative-economy has become center attention of the Indonesian government, by establishing The Indonesian Agency for Creative Economy in 2015. However, funding or economic is still considered as the main obstacle for the creative-industries startups, as the driver for creative-economy, in developing their business. The difficulties faced by the creative industries actors to get funding from banks or financial institutions, because the majority of the actors hold intangible assets. This study focuses on creative industries sub-sector which dominantly holds intangible assets which are application, and game developer sub-sectors. Moreover, the objective of this study is to examine the parameters of loans, credit, and funding in organizational and institutional. These contain indicators that will be analyzed whether these might influence the funding to the actors. The study was conducted by interviewing the investors who were speakers and pitching judges at the Go-Startup Indonesia event on October 26, 2018, in Bandung. Explorative research is carried out by using a deductive approach. Triangulation is used for checking the validity of data. The result of the analysis shows 13 indicators influence investors in determining their investment. By optimizing these indicators, it is expected that creative-industries startups become easier in obtaining funding for their business sustainability.