Does Customer Loyalty Perception Changed After They Moved to Sharia? A Descriptive Exploratory Study on Sharia Banks in Padang

摘要

This study aims to answer an important question whether there is a difference of customer loyalty perceptions after becoming a customer in Sharia Bank. Islamic banking system has different characteristics from conventional banks, where they operate based on the essence of syar'i principle that is "profit sharing" as mutual benefit for customers and banks. The sample of this research is 59 people in responding to the tolerance limit of minimum sample size of 30 samples. In understanding the difference of respondent's loyalty perception, this study uses normality and homogeneity assumption approach by using t-test. Statistically, the results of this study indicate that there is no significant difference from customers who decide to be loyal or not as customers in the sharia banks they choose.